In Michelle Castle’s new role as Chief Strategy Officer at Hypothesis, she will be working on a number of growth and strategic initiatives designed to support the company mission of “helping important brands do amazing things.”
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Maria Vallis has been named a Partner at Hypothesis. She will be a key executive, shaping the vision of project work with a focus on client management and innovation.
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Casey Willard has joined Hypothesis as Chief Methodologist. He will be a senior leader on the advanced analytics team with a focus on project work and analytic innovation.
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Hypothesis welcomes Lluvia Carrillo to the team. Lluvia is a versatile, seasoned qualitative researcher with over 10 years of experience. She is passionate about understanding human behavior and helping brands build deeper connections with consumers.
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Hypothesis is pleased to announce that Edahn Small has been named Chief Design Officer. Additionally, Jenny Pfost, has been promoted to the position of Creative Director.
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Authentic, human insights are gained by emulating a more natural environment. As researchers, we must be willing to let some of our outdated “facility” habits go and adopt a new set of practices that facilitate more empathetic qualitative research.
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Emily joins Hypothesis with both quantitative and qualitative research experience in a variety of industries, including restaurant, retail, pharmaceutical, and technology.
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Hypothesis is thrilled to announce that Michael (aka Mookie) Thottam has been promoted to Marketing Sciences Director.
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”Celebrate” a project developed by Hypothesis, was chosen as one of 70 Merit award-winning designs in the most recent HOW In-House Design Awards, which recognizes the very best creative work produced by designers doing in-house work for corporations, associations and organizations.
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Once again, Hypothesis took over Perry's in Santa Monica for our annual summer luau. It was too hot for volleyball this year, but the ocean was super warm. The DJs provided great music while the henna artist and lots of ice cream kept the kids busy.
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Hypothesis is excited to announce our participation at this year's The Market Research Event (TMRE) in October with our client partner, Aristocrat Gaming. Maria Vallis and Eric Mathis of Hypothesis with Roberto Coppola from Aristocrat will present a case study on creative techniques to inspire, innovate and disrupt the casino slot machine category.
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The question is simple: “Which of the following brands have you heard of?” from a preset list. Most brands see this question, aided brand awareness, as an important KPI. It’s often the very first metric reported in a presentation. But is aided brand awareness worth the attention?
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Hypothesis is excited to announce that Samantha Ahmari has joined the team as the People & Talent Manager! Samantha came to us with a wide-range of HR experience. Prior to coming aboard, Samantha worked at a digital media company, Kin Community, implementing HR processes and policies while cultivating a strong company culture.
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Hypothesis is pleased to formally announce the formation of Momentum by Hypothesis, an in-house group launched to oversee brand and strategy capabilities, helping clients with the inevitable “now what?” question that so often follows a research project. While Hypothesis interprets and brings the consumer voice to life, the Momentum team works with marketers and internal stakeholders to activate and implement the insights.
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Hypothesis is proud to announce appointment to the AMA Gold Top 50 Report for the second year in a row thanks largely to an expanded client base, an increase in activation workshops, immersive qualitative, and global quantitative projects. This year’s report appears in the June issue of Marketing News.
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Hypothesis is pleased to announce that Josh Erdman has been promoted to Senior Consultant. Josh has proven his ability to manage complicated research studies, communicate effectively both internally and externally, and has risen to the challenge of overseeing and running strategic projects autonomously.
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Moving your brand tracking study from one research partner to another can cause anxiety. One of the first questions researchers ask is “How can I move this tracker and keep all of my historical data trends?”
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It’s daunting to look at a timeline for a research project. You have a deadline; you need answers. But, the first phase that can contextualize a project with your internal team is important, really important. I’m talking about stakeholder interviews. There are three key reasons to let an experienced, objective third-party conduct these interviews.
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We are very excited that three of our interns will be joining the full-time Hypothesis roster as Analysts this summer. Faith Vickery and Victoria Hernandez, both fresh off of their Masters in Applied Psychology from USC, and Ellie Hannan, a Communications graduate from UCLA, have proven to be stand-outs in the 2017/2018 internship class.
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