In August 2019 we set out on a months-long process of defining our mission, vision, and values. That process, involving workshops, internal focus groups, and research, culminated in the mission statement “We Help Important Brand Do Amazing Things” and a Values Box we constructed, packaged, and distributed to the Hypothesis family. You can read more about it in our blog post Hypothesis: Deconstructed. Almost 2 years and a pandemic later, we decided it was time for a refresh.
Read MoreMomentum, the in-house strategy group at Hypothesis, is pleased to welcome Maia Wapnick, Group Director, Savannah Daugherty, Director, and Franny Brogan Ball, Senior Strategist to the team. All three will be transitioning from their current roles on the insights team at Hypothesis.
Read MoreHypothesis welcomes Misha Nubia as Head of Client Strategy. Misha brings nearly two decades of experience in research, strategy, and consulting, specializing in communications, brand, and customer experience for Fortune 500 companies. Her client roster spans industries from Automotive, Luxury, Beauty, Content, and Entertainment to Healthcare and Pharmaceuticals.
Read MoreHypothesis, a leading insights, design, and strategy agency, has announced the appointment of Matt Walker as VP of Growth Strategy. In this newly created role at Hypothesis, Matt will partner with the best and most ambitious brands around the world, identifying demand-side growth and marketing opportunities.
Read MoreHypothesis is proud to announce its inclusion on the Greenbook 2019 Market Leader List (formerly the AMA Top 50) for the third year in a row thanks largely to an expanded client base, an increase in strategy-focused engagements through our Momentum business unit, and industry leading design.
Read MoreAnnouncing the 2019 Grand Ogilvy Award winner! The International House of Burgers campaign by client IHOP took home three awards at the Advertising Research Foundation Gala in NYC.
Read MoreIHOP knows food; we know consumer insights. Together, we tackled the brave new world of burgers with an award-winning campaign.
Read MoreHypothesis, the premium insights, design, and strategy agency, is excited to congratulate its client IHOP for being named an Ogilvy finalist in both “Best Brand Transformation” and the “Retail and Restaurants” category for its IHOb campaign.
Read MoreDawn Amodeo has been promoted to Managing Director (Los Angeles.) In her new capacity, she will be instrumental in leading the project teams and ensuring that the culture and resources allow for the best possible work.
Read MoreIn Michelle Castle’s new role as Chief Strategy Officer at Hypothesis, she will be working on a number of growth and strategic initiatives designed to support the company mission of “helping important brands do amazing things.”
Read MoreMaria Vallis has been named a Partner at Hypothesis. She will be a key executive, shaping the vision of project work with a focus on client management and innovation.
Read MoreCasey Willard has joined Hypothesis as Chief Methodologist. He will be a senior leader on the advanced analytics team with a focus on project work and analytic innovation.
Read MoreHypothesis welcomes Lluvia Carrillo to the team. Lluvia is a versatile, seasoned qualitative researcher with over 10 years of experience. She is passionate about understanding human behavior and helping brands build deeper connections with consumers.
Read MoreHypothesis is pleased to announce that Edahn Small has been named Chief Design Officer. Additionally, Jenny Pfost, has been promoted to the position of Creative Director.
Read MoreEmily joins Hypothesis with both quantitative and qualitative research experience in a variety of industries, including restaurant, retail, pharmaceutical, and technology.
Read MoreHypothesis is thrilled to announce that Michael (aka Mookie) Thottam has been promoted to Marketing Sciences Director.
Read More”Celebrate” a project developed by Hypothesis, was chosen as one of 70 Merit award-winning designs in the most recent HOW In-House Design Awards, which recognizes the very best creative work produced by designers doing in-house work for corporations, associations and organizations.
Read MoreHypothesis is excited to announce our participation at this year's The Market Research Event (TMRE) in October with our client partner, Aristocrat Gaming. Maria Vallis and Eric Mathis of Hypothesis with Roberto Coppola from Aristocrat will present a case study on creative techniques to inspire, innovate and disrupt the casino slot machine category.
Read MoreHypothesis is excited to announce that Samantha Ahmari has joined the team as the People & Talent Manager! Samantha came to us with a wide-range of HR experience. Prior to coming aboard, Samantha worked at a digital media company, Kin Community, implementing HR processes and policies while cultivating a strong company culture.
Read MoreHypothesis is pleased to formally announce the formation of Momentum by Hypothesis, an in-house group launched to oversee brand and strategy capabilities, helping clients with the inevitable “now what?” question that so often follows a research project. While Hypothesis interprets and brings the consumer voice to life, the Momentum team works with marketers and internal stakeholders to activate and implement the insights.
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