As we enter “Roaring 20’s version 2.0,” the combination of rising costs, climate anxiety, Covid safety shifts, and the mainstream adoption of online dating are changing the 118B dollar dating landscape. Learn more about the four most impactful dating trends in the Roaring (20)20’s to connect with daters and win over hearts, minds, and wallets.
Read MoreHypothesis, an award-winning insights and strategy agency, is excited to announce the addition of Toby Zhang as the newest member of its Advanced Analytics team. As VP of Analytics at Hypothesis, Toby will apply his expertise to create insights that drive transformative results in the board room. Click to read the full press release about Toby Zhang’s new role.
Read MoreThe world of TV entertainment is evolving at a rapid clip. Curious about the state of media today, and where it’s headed? Hypothesis’ VP Strategy, Maia Wapnick, covers all things new in Total TV entertainment after attending the Advertising Research Foundation's expert panel discussion.
Read MoreAs Inflation continues to rise, consumers are behaving in surprising ways. We asked Americans about inflation in our latest survey, and found that most people fall within three groups with unique shared perspectives. Read on to learn more about the emerging Inflation Personas we uncovered in our research, and get tips for how to best communicate with each one while prices remain high.
Read MoreHypothesis Group congratulates Wieden+Kennedy for their double win at the Advertising Research Foundation’s 2022 Ogilvy Awards. Wieden+Kennedy and client, Metacore Games, were awarded two Gold Ogilvy Awards in the “Best New or Emerging Brand” and “Electronics, Tech and Telecommunications” categories for their ad campaign, “What is Grandma Hiding?”
Read MoreMost mobile game advertising feels rote and homogenous, when the people who engage with these digital worlds are anything but. Read on to learn how we helped a top mobile game company better understand Millennial women and transcend their category into the world of entertainment with a viral ad campaign.
Read MoreAfter leading dozens of hybrid workshops to great success, we developed a list of best practices that encourage valuable growth, action and change. Read on for some of our top workshop tips to navigate the weird new world of in person and virtual collaboration.
Read MoreAfter a long hiatus, Team Hypothesis was excited to once again get together for another epic Summer Party. We’ve welcomed many new faces since our last in-person gathering, so having almost everyone in one room was incredibly special. And in true Hypothesis fashion, we did it up right.
Read MoreWith over 20% of Gen Z adults identifying as part of the LGBT community, it’s reasonable to expect that this group is paying close attention to what brands do for Pride. We asked Gen Zers who identify as LGBTQ+ to tell us more about what Pride campaigns they liked this year, and what actions they want to see from brands in the future.
Read MoreIf you’ve worked with Hypothesis for any length of time, there’s a decent chance you’ve had the good fortune to work with Mae Atwood. The good fortune is really ours, however, as Mae celebrates her 15th anniversary at Hypothesis this year. Read on to learn about Mae’s journey to becoming an expert in her field, her approach to raising a family while cultivating an impressive career, and her advice on what companies can do to better support Asian Americans and Pacific Islanders in the workplace.
Read MoreIn an era of content overload, how can brands stand out as true thought leaders in their industry? Download our latest white paper to learn how you can use an insights-led approach to spark meaningful conversations that move your category forward.
Read MoreHypothesis is excited and proud to announce the promotion of Maria Vallis to Chief Executive Officer, following eight successful years as an Executive Leadership Team member, most recently as Managing Partner. As CEO, Maria assumes leadership of Hypothesis’ daily operations to steer the Insights Association Top 50 firm into its next generation of growth. Vallis succeeds co-founder Jeff Seltzer, who will join founder Maria Stark as Executive Board Member.
Read MoreHypothesis welcomes Lynne Lainez as Head of Talent as the agency continues to grow and distinguish itself by focusing on service, customization, creativity, and critical thinking. Previously Talent Director at Publicis Groupe’s Team One USA, Lynne will champion and advance Hypothesis’ vibrant people-centric culture and core values as the award-winning agency works to help the world’s most important brands to amazing things. At Hypothesis, she’ll focus on employee experience, learning & development, DEI, attracting new talent, and organizational design.
Read MoreIn the early stages of the pandemic, we sought to classify the different ways people were reacting to the pandemic. In that research, we identified 6 unique mindsets. Now, with Omicron peaking in the United States, fatigue setting in, and a new political landscape, we once again wanted to know how the public was reacting. Our research uncovered 5 new outlooks on the current pandemic. Which one best describes you?
Read MoreIn the era of social media and the 24-hour news cycle, the national conversation is a moving target. To keep a finger on the pulse of consumer conversations, illuminate nuance around how conversations differ across demographic groups, and explore the relationship between consumer mindset and discourse, we’re talking to 1,000 Americans every month and asking them one simple question: what was your last conversation about?
Read MoreIn August 2019 we set out on a months-long process of defining our mission, vision, and values. That process, involving workshops, internal focus groups, and research, culminated in the mission statement “We Help Important Brand Do Amazing Things” and a Values Box we constructed, packaged, and distributed to the Hypothesis family. You can read more about it in our blog post Hypothesis: Deconstructed. Almost 2 years and a pandemic later, we decided it was time for a refresh.
Read MoreThe voice of the consumer is more important than ever, and CI teams are sharing their findings with an increasingly diverse array of internal stakeholders eager to understand consumer truths. Indeed, the need for actionable research is at an all-time high. But what does “actionable” really mean? Even the most strategic research report typically ends with a relatively brief “Implications” section with thoughtful, but general suggestions carefully worded to not step on any toes or over-reach with specificity or (gasp!) subjectivity.
Read MoreMomentum, the in-house strategy group at Hypothesis, is pleased to welcome Maia Wapnick, Group Director, Savannah Daugherty, Director, and Franny Brogan Ball, Senior Strategist to the team. All three will be transitioning from their current roles on the insights team at Hypothesis.
Read MoreHypothesis welcomes Misha Nubia as Head of Client Strategy. Misha brings nearly two decades of experience in research, strategy, and consulting, specializing in communications, brand, and customer experience for Fortune 500 companies. Her client roster spans industries from Automotive, Luxury, Beauty, Content, and Entertainment to Healthcare and Pharmaceuticals.
Read MoreJTBD is a hot new methodology. Companies from Facebook to Starbucks have embraced it as a tool for product innovation. But what is it, when do you use it, and what are best practices? Hypothesis has conducted over 20 JTBD studies across numerous categories. In this video we introduce the methodology, it's use cases, and how Hypothesis has been successful in integrating other research and design ideas to enhance this exciting methodology.
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