We know that research relies on the strength of numbers to develop informed business decisions. Our in-house Quantitative Operations team, Base Camp, oversees best practices and execution of quantitative research done across the company. Our in-house Advanced Analytics team, the BrainTrust, takes research to the next level by using the latest in advanced analytics and sophisticated methodologies to help you solve your biggest business challenges and dominate your industry.
Thought Partnerships. Clients come to us with challenging problems that require creative, custom approaches. We work with you to understand your business problems, and design research that leads to clear, actionable results.
A Consumer-centric Approach to Quant Research. People are at the center of our research. We develop quantitative research that is unbiased, clear, relevant, and inclusive.
High-quality, Data-driven Insights. Our Quantitative Operations team, Base Camp, has developed tools and best practices that ensure our data is clean, accurate, representative, statistically projectable when needed, and reflects consumer thinking.
State-of-the-art Analytics. Our Advanced Analytics team, the BrainTrust, has a deep toolkit that ranges from Discrete Choice Modeling to Segmentation. We take this toolkit and work collaboratively with you to apply the best analytical solution to your unique business problems.
User-friendly results + insights. We convey the results of sophisticated analytics in a way that’s simple to understand and act upon.
RESEARCH FOCUS
Product development
Price optimization
Consumer segmentation
Brand health / tracking
Attitude and usage studies
Customer database research
Communications testing
Concept testing
Product portfolio optimization
Programming / Pilot testing