Hypothesis Solidifies Design Leadership with Appointment of Edahn Small to Chief Design Officer, Jenny Pfost to Creative Director
Hypothesis Solidifies Design Leadership with Appointment of Edahn Small to Chief Design Officer, Jenny Pfost to Creative Director
Hypothesis appoints Edahn Small to Chief Design Officer, promotes Jenny Pfost to Creative Director
March 7, 2019
Los Angeles, CA - Hypothesis is pleased to announce that Edahn Small has been named Chief Design Officer. Additionally, Jenny Pfost, formerly the Senior Art Director at Hypothesis has been promoted to the position of Creative Director. The promotions signal Hypothesis’ long-standing commitment to design and its intention to have design play an essential role in the research process, deliverables, and company culture.
“We’ve always known how important design is to our work, and to our clients. Design isn’t just the final product, it’s the entire experience, and we want to integrate it more into everything we do. Edahn truly understands the role of design in helping brands leverage insights to do amazing things,” said Managing Partner Jeff Seltzer. “His unique background in law and psychology gives him a valuable perspective of the consumer insights we gather and how to share those insights in a compelling manner.”
Edahn Small has been Creative Director at Hypothesis for over 5 years. Over his tenure, he’s helped position Hypothesis as a leader in design. He developed a departmental infrastructure and workflow, enhanced the company’s portfolio of offerings (both print and digital) and continues to explore ways to integrate emerging technologies into our work. “I’m proud of what we’ve accomplished, both in terms of work product and culture,” he said. “Over the years, we’ve broadened our understanding of the role of design in research. It’s not just about styling reports. It’s about the overall experience of everyone involved, from clients to colleagues to participants. We want their experiences to be elevated, enjoyable, and useful. That philosophy guides everything we do and everything on the horizon.”
Jenny Pfost will step-up as Creative Director. In her capacity, she’ll be responsible for managing the day-to-day operations of the design team, further articulating Hypothesis’ brand voice, and finding ways to cement our position as design leaders. Jenny has been at Hypothesis for 5 years. In her tenure, she’s been responsible for producing some of Hypothesis’ most notable and most creative work to date for some of our biggest clients, including Lexus, Facebook, Uber, Disney, and Microsoft. Her work has been praised by clients and stakeholders.
For more information, contact info@hypothesisgroup.com. You can read Edahn’s article about infographics here and here, and an article about his team’s award-winning infobites here.