NEWS & PERSPECTIVE

We are very excited that three of our interns will be joining the full-time Hypothesis roster as Analysts this summer. Faith Vickery and Victoria Hernandez, both fresh off of their Masters in Applied Psychology from USC, and Ellie Hannan, a Communications graduate from UCLA, have proven to be stand-outs in the 2017/2018 internship class.

We just published the second volume of our infobites, collected from the past year (2017). The book contains all 121 infobites from our data-viz instagram account @hypothesisgroup.

Suzanne has over 20 years of experience in finance and accounting across a variety of industries. She has a passion for creating business processes and systems, as well as a strong background in managing the day-to-day operations of the accounting team.

Jessica will be the President of Momentum by Hypothesis, a new strategy-led group that uses insight, experience and creativity to help organizations with their “now what?”

Savannah has extensive experience in both quantitative and qualitative methods. She brings rich client-side perspective and entertainment experience from Disney, where she specialized in consumer satisfaction and large scale brand tracking.

The 2-day workshop explored how great stories require compelling writing and purposeful design. We led the HP team through a series of practical exercises, teaching how to bring data analysis, point-of-view, and compelling visuals together to create engaging presentations.   

Getting her start at Hall & Partners 9 years ago, Nina has worked across various industries and project types. An expert in quantitative research, she’s well versed in all aspects of brand and ad tracking, copy-testing, segmentations, and attitudes & usage studies.

Greg Rice has joined the team as Chief Research Officer. In this newly created Role, Greg will establish and oversee quantitative research best practices in close conjunction with Chief Methodologist Mauricio Ferreira. 

Hypothesis is excited to announce it will present a case study at this year's The Market Research Event (TMRE) in October with our client partner, Team One. Maia Wapnick, Jennifer Axen and Jeff Seltzer of Hypothesis with Steven Garcia from Team One will present a case study on an experiential qualitative approach called Co-Experience.

Selin started her career in market research as an intern at Hypothesis, where she gained experience in both qualitative and quantitative research. As an Analyst, Selin works across varies industries with a focus in the tech and finance sectors.

Hypothesis' design team recently partnered with Netflix Consumer Insights Team on a series of infobites that were featured in Wired and Mashable. The team conceptualized and designed roughly 10 infobites to date in connection with the releases of Netflix's 2 newest shows: GLOW and Marvel's Defenders. 

Hypothesis was acknowledged as one of the largest market research firms based on U.S. revenue, according to the AMA Gold Top 50 Report, as published in the June 2017 edition of Marketing News.

Trained as a classical composer and musicologist, Rex channels his deep understanding of the relationship between people and culture towards helping brands forge meaningful connections with their consumers and drive cultural conversation. An experienced moderator, his work has spanned diverse categories including entertainment, CPG, and hospitality.

Chief Methodologist Mauricio Ferreira, Ph.D. has authored a paper which has been accepted for publication by the academic journal Applied Marketing Analytics. The article, coauthored with Peter Congdon Ph.D., and  Yancy Edwards, Ph.D., presents a novel statistical model to test brand competition from multiple response questions commonly found in brand surveys.

IAB (Interactive Advertising Bureau) & IAB China recently partnered with Hypothesis to conduct a thought-leadership study on the current state of digital commerce in both countries. Findings from Understanding Digital Commerce in the US & China are getting media attention from BusinessWire, NFC, and others. 

Before joining Hypothesis Los Angeles, Kaitlyn was a Strategist at Egg Strategy, a global strategy and innovation firm. There, she specialized in gathering consumer insights across methodologies to support path-to-purchase mapping, brand renovation, positioning and communication strategy, concept development, and insight planning.

Edmunds.com recently partnered with Hypothesis to conduct a thought-leadership study on the current state of car shopping. Findings from Edmunds' Car Shopping and Gender Report, has already received quite a bit of attention from the media including CBS News, and FOX Business, and others.

An experienced and well respected qualitative researcher, Jennifer enjoys connecting with consumers and unraveling the consumer perspective, emotional and cultural elements that impact values, behaviors, brand and product consumption.