NEWS & PERSPECTIVE

Hypothesis welcomes Lynne Lainez as Head of Talent as the agency continues to grow and distinguish itself by focusing on service, customization, creativity, and critical thinking. Previously Talent Director at Publicis Groupe’s Team One USA, Lynne will champion and advance Hypothesis’ vibrant people-centric culture and core values as the award-winning agency works to help the world’s most important brands to amazing things. At Hypothesis, she’ll focus on employee experience, learning & development, DEI, attracting new talent, and organizational design.

In the early stages of the pandemic, we sought to classify the different ways people were reacting to the pandemic. In that research, we identified 6 unique mindsets. Now, with Omicron peaking in the United States, fatigue setting in, and a new political landscape, we once again wanted to know how the public was reacting. Our research uncovered 5 new outlooks on the current pandemic. Which one best describes you?

In the era of social media and the 24-hour news cycle, the national conversation is a moving target. To keep a finger on the pulse of consumer conversations, illuminate nuance around how conversations differ across demographic groups, and explore the relationship between consumer mindset and discourse, we’re talking to 1,000 Americans every month and asking them one simple question: what was your last conversation about?

The voice of the consumer is more important than ever, and CI teams are sharing their findings with an increasingly diverse array of internal stakeholders eager to understand consumer truths. Indeed, the need for actionable research is at an all-time high. But what does “actionable” really mean? Even the most strategic research report typically ends with a relatively brief “Implications” section with thoughtful, but general suggestions carefully worded to not step on any toes or over-reach with specificity or (gasp!) subjectivity.

JTBD is a hot new methodology. Companies from Facebook to Starbucks have embraced it as a tool for product innovation. But what is it, when do you use it, and what are best practices? Hypothesis has conducted over 20 JTBD studies across numerous categories. In this video we introduce the methodology, it's use cases, and how Hypothesis has been successful in integrating other research and design ideas to enhance this exciting methodology.